I use a Google tracking ID which is embedded into every page of this website which communicates with the Google Analytics platform in order to track anonymous user behaviour in the site. This data is completely anonymous and just helps me understand which content on the site is the most popular and how people are navigating the site.
This website also uses remarketing advertising services provided by Google and Facebook. Remarketing is when you see an ad for a product that you looked at previously on another website. This previous visit could have occurred earlier that day, week, month or any time in the past.
The way remarketing works is, Google, or other remarketing providers will read a cookie that is already in your browser, or they place a cookie in your browser when you visit this site or other sites using remarketing. When you visit another website that works with Google, or other providers of remarketing advertising, the provider can read the cookie. This allows companies like mine to target adverts at people who we already know are interested in our products.
Likewise, you can find out how to opt out of Facebook’s advert targeting here.
Have a great day!